Make Your Jewelry Biz
Future Ready In 10 Minutes
#MeraJewellerBemisaal
#MeraJewellerBemisaal
About US
We started with a focus to take the jewellery industry to the next leap of technological innovation to transform and make its business future and global ready in no time. Our solution will enable jewellers to digitise the business at a click, so they can focus on growing and serving their customers. Rest everything else can be managed by technology to take them from local to global. Our next generation technology will make jewellers’ life easier, secure and their business thriving. Our vision is to automate processes so jewellers can focus on things that require its presence. 
IMPLEMENT
‘The T.I.M.S Model’
A Gateway for Jewellers towards overall Growth & Success
1.

Technology

  • Enabler for Everything
  • Optimize Time & Money
  • Increase Productivity & Output
  • Add Convenience & Ease

2.

Inventory

  • Variety & types
  • Possession & Virtual
  • Collaboration
  • Personalization

3.

Marketing

  • Sales & Retention
  • Automate promotion 
  • Build Channels
  • Create New Markets

4.

Segmentation

  • Markets for Reach
  • Customers for Engagement
  • Content for Communication
  • Products for Growth

Join The Revolution
Testimonials
Why Tanika Tech ?
Fastest Deployment

For any Jeweller to make his presence online, it takes approx 2 to 6 months to conceptualize, identify the developer & to go live and also cost is high. Our solution empower Jewellers to go digital at a click, so they can focus on growing and serving their customers. Our next generation technology will make Jeweller’s life easier, secure and their business thriving.

Best Qualified Team

Our team is the best fit to understand bridge between Jewellery and Technology. The founders has 20+ years rich experience in trading Jewellery and 20+ years in Tech based Service Development. We understand every big and small challenge Jewellers faces today and have intensively researched for 4+ years to build solutions

Help you to Grow Your Business

We just don’t Setup your E-commerce Store or Online Website, but we deliver a solution which amplifies and simplifies your day-to-day processes and help you in taking Customer Engagement which results in making sales online.

WE HAVE EVERYTHING COVERED FOR YOU
Knowledge Bank
Jewellery, Technology

Inevitable Changes: Jewellers will have to embrace Post COVID era

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The Jewellery Industry has been facing challenges for the past several years due to Sales Tax issue, Demonetisation, GST, Price Increase and evolving Market & Customer Practices. To overcome these challenges, jewellers have only focused on Discounts, Sale, Volumes which led to Unhealthy Competition and thin margins which has made businesses unviable and unsustainable operationally. The COVID lockdown will take jewellers 2 years behind but this has given the time to prepare ourselves for next 10 years which will require huge changes in the way we operate our businesses.

Technology Adoption

The adoption of technology is not a choice anymore, to survive & thrive every jeweller will have to take this giant leap as customers at all levels are mobile savvy and several industries are engaging & pulling them with their unique offerings which takes away their liquidity which they could have used for buying or investing in jewellery. Technology is not just used for managing business processes like accounting, ERP, CRM etc. But today, it provides you with intelligent data like which of your customers is interested in which designs, what is their budget, when they are thinking of buying anything, when they have liquidity to buy and many tools which helps companies to automatically find customers who want to or can buy. Automation & Technology will enable jewellers to compete with big brands without spending a huge amount. 

Customer Segmentation & Engagement

Like Technology, More than 90% of Indian Jewellers are not ready with their Customer Segmentation & Engagement Strategy. Mostly Jewellers are only focused on Wedding Customers & Discounts, Sales for their overall business promotions. Segmentation is the one of the most important aspects which helps you to identify customers you have to focus on and how to engage with them. If Jewellers have to focus only on weddings they have to disintegrate that by focusing on Bride, Groom, Parents, Siblings, Relatives & Friends. All these people attend a wedding, are you focusing on them? Similarly, you can plan occasion-wise, age-wise, gifting and other jewellery buying options for customers and plan how to engage them and boost your sales.

Content 

One of the reasons why jewellery industry is shrinking, as it doesn’t focus on content marketing. The biggest competitors for jewellers is travel, fashion and finance industry. Inspite of having most dependable asset in the world and product with the highest ROI, Our industry is failing to convince customers to invest in jewellery then a bag, travel package or mutual funds. Every jeweller will have to focus on content on basis of its customer segmentation and engagement strategies if they want to build customer loyalty towards their brand.

Designing & Personalisation

Everyone agrees that design is the most important factor for repeat purchases and customer retention. But it becomes more crucial with evolving customers due to exposure of designs they get through the internet, TV, newspapers and much from social media. With designing jewellers will have to focus on personalisation too with the help of technology, to decide which customers would like what type of designs. Today’s customers want the jewellery piece to symbolise a story and make a statement of their personality.

Making Employee’s Digital Ambassadors

Employee’s are our backbone to succeed, but we don’t make them empowered. Jewellers will have to train their employees how to engage customers digitally on WhatsApp, Instagram, Facebook, telegram, LinkedIn, twitter, Live Videos etc. With the increase in online browsing, most of our customers spend 5-8 hours everyday on mobile. Are you engaging them during these times? Your savvy employees can make you win customers in their homes and offices.

Smart Inventory Management

Jewellers can’t keep on inventory as it used to due to changing customer preferences and operational challenges. So everyone will have to plan as per their customers data and forecast on inventories to keep ready, In-design, To ask for approval from suppliers and To personalise as per customers requirements. Use of technology can enable you to diversify your customers and segment their requirements with the help of Data Analysis and Forecast.

Many Jewellers often think whether online sales is possible? It’s possible only if you build Quality, Service,Trust & Convenience as your Integral Offering. You will have to use all technology tools to engage customers regularly, which will enable them to sell anyone, anywhere.

 Make Your Jewellery Business Future Ready in 10 Minutes with www.tanika.tech

Editorial by:

Karan Jagani is Director at Tanika Tech Jewels Pvt Ltd, Mumbai Researching and building technology products since 2016 to empower & enable jewellery industry towards Jewelry 4.0 – Next Stage of Disruption in the Industry.